Happy New Year greetings to you all! As we close the final chapter of 2015 and embark upon 2016, we do so dealing head-on with the uncertainty of our economic climate. I have wracked my brain coming up with an opening remark that is full of positive comments and blowing smoke about how well everything is, but I am also a realist. I know first-hand what is on the minds of our Canadian Dealers and how worried everyone is about what the future holds. All I can say is that for most of us, this isn’t our first rodeo and we have managed to survive the last economic downturn. And, I can say with confidence that we will survive this one too! Quoting one of our dealers several weeks ago, “The only good thing about a recession is that it always ends”. Or in another light, “Tough times never last, but tough people do” (Robert Schuller). On that note, you can count on UTV Canada being tough! We are not just sitting around idly waiting for the recession to end but are aggressively planning for a future that includes all of you – our equally tough dealers!
Here is what you can expect from us in 2016 and beyond. You can expect us to have a renewed focus on you, our dealer. We will be seeking out what your needs are and what we can do to meet those needs. We truly care about your success!
Next, we are launching a new branding initiative so that our dealers know who we are. Yes, you all know that we are Your Canadian Source for UTV Accessories, but did you know that we are: Involved, Informed and Innovative? We have always been these things, but now we are hanging our hat on them! Let me explain further. We are Involved – as owners in the day to operations of our business and we are Involved in the grassroots of our industry. By Informed, we mean that we are experts in our field. Where else can you call and receive the quality of information and customer service & support that we deliver? And as forInnovative……that’s our middle name!! In 2008 we were the only ones to recognize and act upon the opportunity to provide premium quality and unique Side x Side products to the Canadian marketplace. Not only are we Innovative with our business model and delivery of services, but with our products that define us and set us apart. Currently the competition has only tried to catch up to what we do, but they still fall short of what we have to offer! That’s enough on the 3 I’s for now, but stay tuned for more as we will be launching a weekly blog for our dealer network, focusing on topics that are key to your success. We want you to journey along with us as we look adversity in the face and seek the opportunities it presents. Not only so you know what to expect from us, but also to inspire you to do the same.
We appreciate you and thank you for your continued support and loyalty moving into 2016! Best Wishes to all!
Reid Nehring,
President
UTV Canada Inc.
“The current economic crisis will accelerate success or failure. The victors will be those who innovate. The losers will be the change-averse. The future favours those that are fearless and foresighted. “
–Laura Desmond
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