Define My Ride!



Black Friday Sale

1 of 167

Black Friday 2020

Black Friday, it only rolls around once a year.

It’s the weekend where you can save big on a purchase that you have been eyeing up for months. Items and brands that typically don’t go on sale, are on sale!

Massive Savings on The Brands You Love

Massive savings on popular brands including; SuperATV, Razorback Offroad, Rival, Rogue, Highlifter, Extreme Metal Products, UPI/Inferno Cab Heaters, Storm/Boss Audio, Race Driven, All Balls Racing, PRP Seats, Great Day Hunting, WARN, Overarmor/ApeOffroad & so much more!

So what kind of savings are we talking about?

Store Wide

All items we have in stock are a minimum 10% off your order! We will only allow backorders on select vendors and suppliers.

Super ATV

We are Super ATV’s largest distributor in Canada & there is a good reason for it. We stock their quick turning items, and if we don’t have it in store we can typically get it for you within 2-3 week lead time.

Save 10% off all in-stock Super ATV products, excluding Windshields, Doors, Portals, and differentials. Super ATV is the only vendor we will be allowing backorders on this Black Friday.


UTV Canada’s in house brand creates the best, most aggressive off-road products to endure the untamed terrain. High-quality products at a price you can afford.

Right now you will save 30% off all Rogue products.


Rival Powersports offers vehicle specific skid plate sets, bumpers, doors and snow plows to allow riders to protect their machine from all the elements.

Right now you will save 30% OFF on all Rival Bumpers and Skid Plate sets.

Protect your machine from all the elements and get the most out of your riding adventure with Rival.


High Lifter Products is the industry leader in aftermarket ATV accessories, snorkels and much more!
When you shop Highlifter you will save 15% off your order.

Extreme Metal Products

EMP specializes in metal products for the powersports industry. Offering glass windshields, cargo beds and so much more for your machine!
When you shop EMP you will save 15% off your order

Universal Parts Inc/Inferno Cab Heaters

UPI or Inferno cab heaters offers the best quality heater systems for your UTV. Put a cab enclosure on your unit and stay toasty warm with your Cab Heaters.
Inferno cab heaters take half the amount of time to install versus traditional OEM options and are less expensive.
When you shop UPI/Inferno you will save 20% off your order!

Great Day Inc

Everything Great Day INc offers is the best of it’s kind – unique, dependable, and functional. Great Day refuses to compromise on quality to cut corners. As a result, they manufacture affordable hunting products that users love!
When you shop Great Day you will save 20% off your order.

These brands are only a small section of all the products we have to offer this Black Friday. We have a ton of other popular brands all on sale waiting for you.

Clearance Items

We have more than 400 product on special clearance price! Offering anywhere from 50-80% OFF!

YES! You read that right! 80% OFF

Stacking of discounts will not be applied to clearance items!

When Does The Sale Start?

Dealers will get early access to the sale starting on November 19 2020. Dealers will get access to the sale for a full week before opening up to retail on November 26, 2020.

If you don’t want to wait till the 26th to get a deal, contact a local dealer that works with UTV Canada – and we would be more than happy to assist.

How Does It Work?

When browsing through product – all product will have a retail price attached. A clearance item will have the retail price and then a clearance price.
All the brands listed above MAY NOT display the price with the discount. When you add the product to your cart – your cart will automatically give you the discount on any items from HMF, Direction 2, Rival, Rogue, Super ATV, Scosche, Jemco and WARN.

Shipping Charges

We offer a flat rate shipping program depending on where you are located. Orders that consist of oversized items may incur additional shipping charges. In the event, you purchase an oversized item – a UTV Canada representative will be in contact to inform you of the shipping costs. Once confirmed your order will proceed and be shipped accordingly.

PLEASE NOTE: Due to COVID 19, shipping carriers may take a bit longer than expected. Please be patient with them as they attempt to deliver your order as quickly as possible.

1–12 of 1996 products

1 of 167